As any beauty lover knows, putting together a full face of makeup can get really expensive. And while pros will tell you that certain products—like a perfectly matched foundation or a creamy lipstick you’ll wear every day—are worth splurging on, there are plenty of spots in your routine you can save on. These days, there are a slew of great products in every category available at the drugstore (yes, even foundation and concealer), and professional makeup artist Janelle Mariss revealed some of her favorites in a recent TikTok video.
“As a professional makeup artist, I’m going to share with you drugstore makeup that performs just as good if not better than high-end makeup,” says Mariss in the video. “These are the best of the best products.”
Not a single one of her picks will run you more than $25 (and many of them actually cost less than $10), which means you can easily put together an entire routine (and then some) for under $100. While some of them, like e.l.f.’s primers and L’Oréal’s foundations, are fan favorites, others, like the No. 7 Illuminating Powder and Kokie Cosmetics Blush, are under-the-radar dupes for far pricier products.
Mariss’ list includes options for all skin types and complexion concerns, so you can choose exactly what you need to create your own wallet-friendly face—whether that means going for a “no-makeup makeup” look or going full glam. Keep scrolling to shop for yourself.
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L’Oréal True Match Nude Tinted Serum — $20.00
“My favorite base product is the L’Oréal True Match Nude Tinted Serum,” says Mariss. “I love this better than any high-end foundation that I own at the moment.” It features hyaluronic acid and luminous mineral pigments to instantly make your skin appear plump and glowy.
L’Oreal Hydra Perfecte — $9.00
“L’Oréal Hydra Perfecte powder is almost as good as my Hourglass loose powder,” says Mariss. The biggest difference? It’s one-fifth of the price.
Maybelline Master Fix — $4.00
“Before I start my under eyes I like to spray with my favorite setting spray Maybelline Master Fix,” she says. “It’s literally favorite even compared to high-end ones.”
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