You should never underestimate the visual component of your social media posts. People will always be attracted to great images, whether in the form of quality photos, videos, infographics, or oil paintings.
Social media and digital marketing In general, good quality photos translate into higher customer engagement, more recognition traffic to your website, more brand, and ultimately, more sales.
And luckily, you don’t need any fancy equipment or fancy cameras to create quality photos intended for social media use. All you need is an above-average smartphone or camera, the necessary knowledge, and a little trial and error.
Below are some easy-to-do tips on how to take great photos for social media posts.
Using natural light
If you are not using any sophisticated equipment, natural light is your best ally. But when using the sun for lighting, always stand with your back to the sun and have your subject face the light.
Also, do your best to avoid direct sunlight, as it can increase glare and decrease the quality of your photos.
It also makes most people squint, which doesn’t look good. If you’re taking photos indoors, try taking them near large windows. This type of nuanced light will eliminate unwanted shadows and look great on smooth skin.
Choose right resolution
For some reason, many images upload that have too small a resolution. A small resolution may work on smartphone screens, but if people look at your photos on a desktop screen, the poor quality will be immediately apparent. Therefore, always opt for high-contrast images.
And in a digital environment dominated by images, a low-resolution image can cause a person to not only ignore your post but your entire brand, altogether. And to avoid this problem, consider taking photos with a minimum of at least 1,000 pixels (preferably 2,000).
In more recent years, photo editing has become mainstream. Instagram filters are great for the uninitiated, but if you rely on them too much, people can start to notice.
Additionally, your photos can become oversaturated, which also decreases their quality. The #ZeroFiltes hashtag exists for a reason, after all. There is no problem in using filters, just don’t overdo it.
You can try adjusting the vibrancy of a photo, in an attempt to make it more colorful. Changing the saturation, on the other hand, can indicate an over-edited photo. You can also try working on the shadows and highlights of the photo to give it a more real feel.
Other useful tips:
- When taking a photo, try to keep your subject in the middle, both vertically and horizontally. will avoid having their heads chopped up when users see the image on their Twitter timeline.
- Most smartphones allow you to focus the image on different subjects by simply touching the screen.
- Always try to take horizontal photos and videos. It means you have to turn your phone sideways. Except for Pinterest, all other social platforms prefer their formats this way.
- If you plan to post on Instagram, square photos work better.
- You can set your phone to use the volume button to take selfies. It is better and much more natural.
- Don’t forget about the timer option if you have a group photo or selfie. You will have between 3 and 10 seconds to prepare.
Social media photos for your marketing requirements do not need to be of the highest possible quality or necessarily taken by a professional.
With a little experimentation and these tips presented here, you can take good photos yourself to avoid breaking the bank. Also, you can use other copyright-free images from different websites such as Bonus Designs and Pixaby.
Also, don’t forget to check the other useful and interesting articles here.